About the founder
Founder of Go Pivot Edge. I build AI automations, dashboards, web apps and CRM setups for businesses that have outgrown doing things by hand.
I started out as a data analyst, and a lot of that job was fixing reports that had broken again. Now I would rather build the system properly once than patch the same spreadsheet every month.
AI automation · Dashboards & reporting · Web apps & client portals · GA4 & conversion tracking · CRM & GoHighLevel · Google Sheets & Apps Script
- Upwork
- Top Ratedheld for two years
- Clients
- 100+across the US, UK and Europe
- Based in
- KarachiUTC+5
Where clients are
Karachi
The work
Projects you can open
Each one opens as a working page. Client projects show the client’s name. The others are example builds and are labelled that way.
- Staff performance dashboards for an eye care groupEyes 360Dashboards & reporting
- One order and margin system across five online storesJahda JewelleryE-commerce systems
- Client login portal with automated reportingLead generation agencyWeb apps & client portals
- Automated monthly board reportSUGARBEARDashboards & reporting
- AI agent that does the task and asks before actingExample buildAI automation
- Ad spend traced through the CRM to signed contractsExample buildMarketing & ad analytics
- Live TV dashboards for an office wallExample buildDashboards & reporting
- Social media audit across 22 accounts and 10 marketsExample buildMarketing & ad analytics
- Pricing and margin model in Google SheetsExample buildGoogle Sheets & Apps Script
- Replacing a fragile spreadsheet with a reliable systemExample buildGoogle Sheets & Apps Script
- Ad budget planner across three ad channelsExample buildMarketing & ad analytics
The tools each kind of project is built with are listed on the home page.
Upwork · Top Rated
Held for two years, with 100+ clients.
Top Rated is reassessed continuously on job success, delivery and client feedback. The clients are across the US, UK and Europe, and their reviews are public on the profile.
Working together
How a project runs
From the first message to the handover. Select a step to read what happens.
Before we start
What I need from you
One person who can answer questions about the business, and access to the systems involved: the CRM, the sheets, the ad accounts, whatever the work touches. I handle the rest.
Reliability
What should happen when something fails
A data pipeline hits a failed API call. It retries, sets the bad batch aside, alerts someone and carries on with the rest. Press the button in it to break it yourself.
PIPELINE · RUNNING
Simulated · representative scenario
all connectors green · p95 ingest→load 1.8s
- ingest12,847
- normalise12,839
- reconcile12,781
- load12,764
- alert17
rows loaded
12,764
quarantined
63
dead-letter
0
Row feed · newest first
- 09:41:29reconcile: 3-way match bank↔ledger↔orders · Δ $0.00
- 09:41:24rec_139ec4$131.01▸ ingest
- 09:41:20rec_f47114$857.12▸ normalise
- 09:41:18rec_c99362$310.07▸ reconcile
- 09:41:13rec_8e6194$343.16✓ loaded
- 09:41:08rec_269245missing sku⚠ quarantined
- 09:41:04rec_40fb45$820.42✓ loaded
- 09:41:02rec_92103e$783.41✓ loaded
Recent runs — open one to read its trace
Contact
Tell me what is still done by hand
Describe the task your team repeats every week. I will reply by email with whether it is worth automating and what it would involve.